Leticia Zamora

Leticia Zamora is Vice President of Administration at Barich & Associates and has been with the firm since 1994, which is most of the time it has been open. She speaks Spanish and English, and clients who would rather have the conversation in Spanish can have it with her.

Working in health insurance since 1994 means she has usually seen the situation before. She works a problem until it is answered rather than until the call ends — the denied claim someone else called final, the letter that turned out to mean something different from what it appeared to say, the application that went missing between an office and a carrier.